Helvi’s Catering

Challenge:

Helvi’s Catering had an unfocused website which did not effectively communicate its history, quality and unique catering services. We identified that they served three distinct customer audiences – weddings, corporate and specialty events which required focus. Additionally, a single page with one menu made it difficult to view and select applicable options based on the catering requirement.

Solution:

The new website (www.helviscatering.ca) was developed with the wedding, corporate and specialty target audiences in mind. This was accomplished by using a “funnel” strategy on the home page by creating individual CTA (Call to Action) content sections allowing the visitor to quickly identify their catering need (i.e. corporate), click it, and go directly to a landing page specifically designed for their catering requirements, including custom menus, and pop-up order form.