Technology makes it possible for anyone to build a website with bells and whistles that help you stand out. While you may certainly get attention, now that they’re on your doorstep, will they “engage” or head out?

It’s true, content is king.

Not just any content, but relevant, engaging content. Content that addresses your prospects’ pain points. By approaching your content in a customer-centric way, you are demonstrating that you understand “their” needs – gaining their confidence and eventually their trust. This is the fundamental nature of building effective brand relationships and our authentic nature as humans built into our DNA. 

Use technology for the tools they are, but engage and connect with your target audience for the humans they are, because as technology changes, what drives us does not.